Cookie vs. Apple

 

I heard about this study about a month ago, but finally looked it up and read it tonight.  Basically, some researchers studied school kids for a few days and monitored their choice of eating a cookie or an apple.  After putting an Elmo sticker on the apple, more kids took it!  Pretty cool stuff.  The power of branding!!  Read more about it here and here.  Somebody send me some Elmo stickers stat!  The question is:  how can I put an Elmo sticker in my boys’ salads?  We need some help in that department. 🙂

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s